Corporate Campaign Attack Summit
Effective Executive Education and Inoculation Training
Corporate campaign tactics have assumed prominence in organized labor’s arsenal especially for large, well-known brands and global companies. Corporate campaigns are quickly replacing the strike as the weapon of choice to force employers to submit to labor’s demands. How would your company find itself on labor’s “strategic projects” lists? How would you be attacked? What issues would be used to attack you? Who would help the other side? What can you do to pre-empt the attack?
With our Corporate Campaign Attack Summit, company executives learn how attackers would target the company and its reputation to overwhelm the company. Company executives would also attack themselves based on “inside” information and how to defend themselves from the onslaught of attacks that seek to damage the company’s reputation and relationships with customers, regulators, and other key stakeholders. This summit teaches leaders about the math of corporate reputations and the science of attack.
Who Should Attend
This summit is appropriate for executive-level human resources leaders, marketing, communications, and public affairs leaders, as well as P&L/operations and labor counsel leaders in the U.S. and Canada that want to plan for the possibility of a corporate campaign.
Learning Objectives
- Thorough knowledge about corporate campaigns and attacks.
- Vulnerabilities and issues specific to a company’s portfolio of brands, businesses, and practices.
- Develop proactive, corporate campaign inoculation strategy and action plan for preparing the business to fend off an attack.
- Math of corporate reputations.
- Science of successful attacks.
Special Features
- A comprehensive probe of your company’s reputation for attack and vulnerabilities,
- A mock attack plan based on your company’s specific vulnerabilities to show you how it is done.
- Two senior staff consultants provide on-site expert guidance throughout the summit.
- Actual examples of union campaign propaganda, materials, messages, methods, and strategic alliances that would be used in an attack on your company.
- Multiple actionable items along with powerful tips and tools for preparation.
Program Dates
A 1 day session at your facility, the Corporate Campaign Attack Summit is scheduled at the convenience of each of our clients.
Learn More
Let our dedicated staff work with you to develop the specific simulations and modules that fit your development needs today and in the future. Contact us to learn more about our simulations and services.
